UNIVERSAL ACCREDITATION: Earning Your "APR" WHAT IS IT?

The PRSA Universal Accreditation program is a voluntary certification process for public relations professionals. It is an extension of PRSA's original certification program that was created in 1964. The Accredited in Public Relations designation (APR) signifies a high professional level of experience and competence, and is awarded after candidates successfully pass comprehensive written and oral examinations.

WHY DO I WANT IT?

The APR after your name tells your peers, your colleagues, your clients and your employer that you truly understand the public relations profession. Earning your APR certification proclaims your high level of commitment, experience and ability as a public relations practitioner. Preparing for the accreditation exam is also a way for you to broaden or refresh your knowledge of the profession and to validate your capabilities. In addition, employers are increasingly seeking accredited professionals to fill senior and management level positions.

WHAT'S INVOLVED?

In the spring and summer of 2003 PRSA and the Universal Accreditation Board are changing the format of the APR exam and the way the exams are administered.

First, the order is changing: instead of taking the written exam first and an oral exam second, candidates will be asked to prepare a readiness review (an interactive presentation) in order to be qualified to sit for the written exam.

Second, the written exam will be on demand, at the candidate's convenience, offered at a testing site and take by computer in an all-multiple-choice format.

The new exam will roll out in late summer of 2003, and will be supported by the chapter in a number of ways.

FAQs about the exam

FAQs about the readiness review

1. MENTORING: We will put you in touch with someone who has already been through the process so you can learn more about what's involved.
   
2. STUDY GROUPS: If enough people plan to take the exam, the Boston Chapter will assist in organizing a study group.
   
3. PROFESSIONAL GUIDANCE: Your Accreditation Chair is always available to answer your questions and lend support.
   
4. RECOGNITION: Candidates who have successfully completed the accreditation process and have earned their APR designation will be recognized through press releases and announcements at chapter meetings.

WHAT ABOUT ELIGIBILITY?

The requirements are simple.

1. You must have at least five years (60 months) of paid, full-time experience in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university.
2. You must be a member of PRSA or a participating organization.

WANT TO LEARN MORE?

Click here to go to the National PRSA web site or send an e-mail to the Boston Chapter Accreditation Chairperson:

Elise Lapham, APR
781-914-1222 Ph.
eliselapham@verizon.net