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As a profession, PR is dynamic and ever-changing. Great practitioners must first master the industry's fundamentals and then commit to staying on top -- if not ahead -- of significant communication trends. And that's all before seeking specialized public relations or public affairs training in rapidly evolving market sectors like biotech, clean tech or financial services.

It doesn't matter whether you're seeking personal development, career advancement or a great way to network with peers. We provide members with relevant and engaging ways to hone their skills and expand their PR knowledge base. Some of the professional development avenues we offer:

• Regular chapter programs on current issues, trends and best practices.
• A Young Professionals mentoring program.
• A senior agency counselor special interest group.
• Guidance in managing tricky workplace or professional situations.
• Peer interaction via social media like Facebook, LinkedIn and Twitter.